3 to 5 Seconds is like many other projects by Jenny Nordberg part of a larger and ongoing work about how we produce and consume today, how we’ve done historically and how we could do it in the future. In this particular project she examines how different properties from small scale hand making and big scale mass production can be combined. The main focus lies within how to merge the uniqueness often found in hand made objects and the speed of mass production. By going into production mode and acting almost like a machine, Nordberg sets up a temporary assembly line to explore questions like: Is it possible to make one of a kind handmade items really fast? Is speed the contradiction to skills? Can lack of time lead to new methods?
The project was begun in 2014 and is continuously growing. For this exhibition, Jenny Nordberg has developed three new objects and methods.
Jenny Nordberg (b. 1978) is an industrial designer MFA based in Malmö (Sweden), who works exploratory and interdisciplinary to expand the contemporary notion of design, and of the designer. Whether an experimental, conceptual or commercial project, her practice is always driven by a search for alternatives and counter-strategies to irresponsible mass production. Stylistically, her work is characterized by brutalism and minimalism cleverly combined, often leaning on chance as an important element.
The project is sponsored in part by the Swedish embassy.